Suggestions – Hong Kong Educational Products Enterprise Domestic Sales Experience Symposium

Suggestions - Hong Kong Educational Products Enterprise Domestic Sales Experience Symposium Date: December 6, 2018 (Thursday) Time: 10:00 am to 1:00 pm Location: 11th Floor, Fuk Chiu Factory Building, 20 Bute Street, Mong Kok, Kowloon This symposium will include: • Discussions and advice on entering the Mainland maternity, infant and children market for food, and analysis of needs in different regions • Discussions on promotion strategies and positioning of Hong Kong education supplies in the Mainland education supplies market Speaker Introductions: Speaker Introductions: Dr. Xiaolong Zheng – Founder of BoShan Technology Co., Ltd. Dr. Zhang has studied childhood education for many years, and his depth of experience greatly influences his teaching materials. He is responsible for the creation of a set of efficient C&I English teaching methods using a unique children’s learning model. He also works to incorporate technology into teaching systems to improve the efficiency of education. Dr. Zhang founded the Kaiyan English Education Center which presently has 14 branches in Hong Kong, bringing high-quality English teaching to students in the area. Ms. Yuling Chen – Founder of Champion International Education With more than 8 years’ experience in China's training industry, Ms. Chen has a deep understanding of China's training market. Her educational projects include early comparison, English, art, and technology. She also has great experience in establishing brands, management, brand strategy, working processes, consultant training, marketing models, educational product packaging, and educational product systems. Mr. Jixian Yin – President of Hong Kong Educational Equipment Industry Association The Hong Kong Educational Equipment Industry Association association is an industrial non-profit social organization formed by educational equipment enterprises and institutions in the Hong Kong Special Administrative Region. The association and the Shenzhen Educational Equipment Industry Association together have created a cooperation framework and work closely with the China Educational Equipment Industry...
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【專家專欄】 如何建立「高品質」商品形象

【專家專欄】 如何建立「高品質」商品形象

文 : 安朗童話世界(香港)有限公司 業務推廣總監 林彩朗女士 由於現時內地中產的人士日漸增多,加上他們對嬰兒的安全和健康發展更趨重視,內地消費群對嬰兒產品的安全規格及產品口碑亦越加著重。安朗童話世界於內銷方面已有二十多年經驗,除了於品質上追求最高的標準外,我們亦深深明白宣傳的重要性,以讓中國各地的消費者明白安朗童話的出品是有品質保證的。 故此,我們初期的開展業務主要參加香港貿易發展局國內的展覽及考察團為主,以最快時間了解國內市場動向,招攬各省市代理以批發的形式推廣產品;為使加盟者跟隨品牌形象,不但自設專營概念店,更於北京王府井‧上海南京路‧廣州上下九路步行街各大百貨公司經營專櫃,以設計新穎,顏色豐富,成為兒童的型格產品,受惠於著名百貨公司及步行街的品牌效應,日漸建立起「安朗童話是有信譽的大品牌」的形象,產品亦隨之得到顧客的歡迎。 除此以外,為了凸顯自己的產品的品質受國際認可,公司亦了解國內市場對香港的產品質量有信心,特加強質量的管理,獲得香港工業總會優質標誌局頒發香港Q嘜產品,被國內及海外廣泛認定為優質的保證。不但成功以鞋類產品獲得此項榮譽,同時獲得四個不同鞋類的香港Q嘜產品,分別為布膠鞋、運動鞋、沙灘鞋及涼鞋。並於推銷產品時向顧客說明產品的品質受香港官方認可,有一定的認受性。向內地消費群建立良好企業形象。 現時內地消費業發展一日千里,更是五花八門,雖然網絡營銷技巧十分重要,但線下的宣傳亦不容忽視,香港企業的出品可靠實用為人所共知,有意進入內地市場的企業,亦不妨嘗試凸顯香港公司的優勢,以便於內地市場推廣業務。
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Suggestions – Hong Kong Maternal and Child Food Enterprises Domestic Sales Sharing Conference

Suggestions - Hong Kong Maternal and Child Food Enterprises Domestic Sales Sharing Conference Date: June 12, 2018 (Tuesday) Time: 2:30 pm to 5:30 pm Location: 11th Floor, Fuk Chiu Factory Building, 20 Bute Street, Mong Kok, Kowloon This conference will cover the following topics: • The promotion strategy for positioning Hong Kong's food in the domestic maternity, infant and child market as a high-quality option • Discussions and advice on entering the Mainland maternity, infant and children market for food, and analysis of needs in different regions Speaker Introduction: Mr. Gang Wang Mr. Wang is the Minister of Regulatory Affairs for Nutrition, Health and Food and has a Master of Nutrition and Food Hygiene from the Chinese Center for Disease Control and Prevention. He is responsible for his ministry’s food and special diet related policies and regulations and participates in the preparation and revision of many national special food policies, regulations and standards. Registration and enquiry: Mr Brian Mak Phone:2788 5799 Email:brianmak@hkpc.org
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Hong Kong Maternity, Infant and Child Industry Online Database – Welcoming industry members to publish information

Hong Kong Maternity, Infant and Child Industry Online Database – Welcoming industry members to publish information

The Hong Kong Maternity, Infant and Child Care Industry Association is now working with the Hong Kong Productivity Council to establish the Hong Kong Online Maternity and Infant Industry Information database, through the Trade and Industry Department’s "Dedicated Fund on Branding, Upgrading and Domestic sales" ("BUD Special Fund"). Through the industry information website, we hope to achieve: • The integration of products and contact information of Hong Kong companies have their own branded products in the market • Promote the image of Hong Kong companies and being high-quality and reliable • Promote the advantages of Hong Kong's maternity, infant and child businesses generally. Companies will have their contact details, product information, and an introduction of their processes all outlined on the website. As mentioned above, this website incorporates a search function that allows website users to search and filter products through keyword searches. Both Mainland Chinese and international buyers will have greater access to Hong Kong producers’ products. Registration method: Interested parties are encouraged to email their company information (including: full company name in English and Chinese, address, telephone, website, product type and quality certification information) to the project email: hkcbmiabud@gmail.com. Upon receiving your details, we will reply with further information. If you have any questions, please contact the project team, or association representatives: Contact Project Team Mr Fung Wai Leung Phone: 2788 5554 Mr Brian Mak Phone: 2788 5799 Contact the Association The Secretory General - Mr Wilson Li Phone: 5589 6868
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出謀獻策 – 香港孕嬰童服裝企業內銷經驗分享會

出謀獻策 – 香港孕嬰童服裝企業內銷經驗分享會

出謀獻策 - 香港孕嬰童服裝企業內銷經驗分享會 日期:二零一八年八月十六日(星期四) 時間:下午四時至七時 地點:九龍旺角弼街20好福照工廠大廈11樓 內容: 1. 進入國內孕嬰童服裝市場的要訣和分享,以及不同地區的需求分析 2. 香港優質服裝在國內孕嬰童市場的宣傳策略及定位 講者: 李桂貞女士 廣東省服飾文化促進會 秘書長 李明威先生 香島纖維工業有限公司業務總監 如有任何查詢,歡迎致電項目熱線 2788 5799(麥先生)
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出謀獻策 – 香港玩具企業內銷經驗分享會

出謀獻策 – 香港玩具企業內銷經驗分享會

出謀獻策 - 香港玩具企業內銷經驗分享會 日期:二零一八年七月十七日(星期二) 地點:九龍旺角弼街20號11樓 時間:下午四時至七時 涵蓋議題: 香港優質玩具在國內市場的宣傳策略及定位 進入國內玩具市場的要訣和分享,以及不同地區的需求分析 講者簡介: 劉振興先生 貝恩施(深圳)科技股份有限公司董事長 報名及查詢: 麥浩正先生(Mr Brian MAK) 電話 – 2788 5799 電郵 – brianmak@hkpc.org
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The 27th Beijing Zhengzheng Maternity and Baby Products Expo-“Hong Kong Pavilion”

The 27th Beijing Zhengzheng Maternity and Baby Products Expo-“Hong Kong Pavilion”

The 27th Beijing Zhengzheng Guangzhou Maternal and Child Products Expo-"Hong Kong Pavilion" and was set up at the Poly World Trade Center Expo in Guangzhou recently. The effort was a great success and was met with an enthusiastic response. There were many mainland buyers and manufacturers discussing future cooperation opportunities with Hong Kong producers. Please see below for pictures of the pavilion at the event:
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Suggestions – Seminar on the domestic sales experience of Hong Kong maternity, infant and child enterprises

Suggestions – Seminar on the domestic sales experience of Hong Kong maternity, infant and child enterprises

This seminar was carried out on September 13th, 2018 and was a great success. Please refer to the photos below for an outline of the day’s events.
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Any opinions, findings, conclusions or recommendations expressed in this material/event (or by members of the Project team) do not reflect the views of the Government of the Hong Kong Special Administrative Region, Trade and Industry Department or the Vetting Committee of the SME Development Fund and the Dedicated Fund on Branding, Upgrading and Domestic Sales “(Organisation Support Programme)”