Project Introduction



The National Development and Reform Commission (NDRC) issued its Vision and Actions on Jointly Building the Silk Road Economic Belt and 21st Century Maritime Silk Road in 2015. This outlined the framework, key areas of co-operation and co-operation mechanisms with regard to the Belt and Road Initiative. The Belt and Road initiative is set to reinvigorate the seamless flow of capital, goods and services between Asia and the rest of the world, by promoting further market integration and forging new ties among communities. The Initiative offers global businesses, from multinationals to SME, unparalleled opportunities to tap into new markets along the Belt and Road and gain deeper access to markets in the Chinese mainland, ASEAN, and Central and Eastern Europe.

It is observed that some the regions under Belt and Road Initiatives (such as India, Russia, Turkey and Kazakhstan) are some of the most fast-growing potential markets for local children, baby and maternity product SMEs to enter. All these four regions also show the huge and increasing demand for high quality baby children, baby and maternity product, which create large business opportunity for foreign companies to step into these emerging markets.